Exploring the Influence of Psychological Factors on The Dynamics of Social Media Addiction and The Gratification-Driven Nature of Online Shopping
Pragati Kapoor
Management
March 2024
The complex interaction between psychological variables, social media addiction fluctuations, and gratification-oriented behaviours related to online shopping. Working adult consumers in Delhi-NCR were surveyed both online and offline for insights. Of the 200 surveys returned, the average age of respondents was 34.02 years, of which 75.0% were female and 25.0% were male. The results show the relationship between stress and both personal affect and adaptive responses. The computational model and its predictions were tested using a display of key conditions. Situational and individual influences are considered. The results show that pressure is largely influenced by personal factors, such as self-confidence, desperation, and hopelessness. Of these differentiating factors, pessimism had the greatest impact on stress, and as expected, loss of confidence led to increased anxiety. Stress may be an important marker of adaptive response. The results also demonstrate how pressure plays an important role in social media addiction and compulsive online shopping behavior. However, changing circumstances in a person's life also have minimal impact on coping with stress and reactions
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