International Journal
2023 Publications - Volume 4 - Issue 3

Airo International Research Journal ISSN 2320-3714


Title
:

EXPLORING THE INTERCONNECTIONS BETWEEN SOCIAL MEDIA ADDICTION, SELF-ESTEEM, AND LIFE SATISFACTION AMONG UNIVERSITY STUDENTS

Submitted By
:

Pragati Kapoor

Subject
:

Management

Month Of Publication
:

December 2023

Abstract
:

This study analyses the complicated connections that exist between university students' self-esteem, life satisfaction, and addiction to social media. By January 2023, around 33% of the total populace was associated through social media, a huge expansion in its utilization. Considering everything, social media measurements show a typical yearly expansion in complete customers of 10%. Researchers are burning through large chunk of change concentrating on this peculiarity and what it means for each part of their clients' lives as per these bewildering estimations. By inspecting the connections between the propensity shaping utilization of social media, self-esteem, and life satisfaction, our survey means to add to the developing collection of information with respect to this point. For this reason, a customary review instrument was utilized, the Social Media Addiction Questionnaire (SMAQ), which was adjusted from the Facebook Interference Questionnaire. To gather fragment information and reactions to the SMAQ, Rosenberg's Self-Esteem Scale, and the Satisfaction with Life Scale, respondents finished an internet-based survey structure. As well as surveying the psychometric characteristics of the SMAQ, data examinations included essential condition show, backslide examination, and Pearson correlations between the parts. The SMAQ one-factor model had great psychometric characteristics and great internal consistency, as indicated by the outcomes. Concerning, the last decision had a decent relationship with life satisfaction, while propensity shaping social media use had a negative relationship with self-esteem. Moreover, research showed that the impact of social media addiction on life satisfaction was mediated by self-esteem