100% FDI IN E COMMERCE- WHAT IT MEANS FOR THE RETAIL BUSINESS
Dr Neharika
Business Study
June 2024
Foreign Direct Investment (FDI) plays a critical role in transforming India's retail sector, particularly in e-commerce retail, by attracting global giants to establish operations, thus creating jobs and business opportunities. This paper explores how FDI influxes stimulate economic growth, enhance infrastructure, and introduce advanced technologies. Despite concerns about monopolistic practices by foreign entities, FDI fosters competitiveness and innovation, benefiting consumers and the economy. The compound annual growth rate (CAGR) of the e-commerce retail market in India from 2015 to 2024 underscores its rapid expansion, driven by technological advancements and increasing consumer demand. The sector's growth is supported by regulatory reforms and government policies like 100% FDI allowance in e-commerce retail and GST implementation, facilitating market integration and efficiency. The retail industry, a significant contributor to GDP and employment, continues to evolve, propelled by strategic FDI investments aimed at sustaining growth and fostering inclusive development
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