INVESTIGATING THE INFLUENCE OF CHATBOTS ON CONSUMER BEHAVIOUR
Faran Izhar
Management
May 2024
This research delves into the booming field of chatbots to identify how they impact consumer behaviour. Through the use of a mixed approaches approach that combines quantitative examination with subjective meetings, the investigation looks at a variety of elements, such as dynamic cycles, client discernments, and commitment examples. Focusing on chatbot use in sophisticated advertising correspondence, this research will investigate how these techniques affect consumer behaviour. Similarly, this study looks at how well chatbots may be adapted to create a desire to purchase. Supported by significant writing, a timely method for handling computerised long-term promotion correspondence and variety will be shown. Additionally, this study will examine how customers perceive chatbots that use artificial intelligence (AI) in computerised marketing communications. This research is important since it provides an overview of new showcasing concepts and tactics and incorporates analysis into new AI strategies used by marketers. The investigation's findings will help businesses comprehend how their target audiences view chatbots in advertising communications and how they affect consumers' purchasing decisions. Moreover, this investigation will use state-of-the-art technologies to help sponsors reach out to current participants and attract new ones
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