ROLE OF SOCIAL MEDIA IN PROMOTING ENVIRONMENTAL AWARENESS AMONG RURAL RESIDENTS
Vipra Bhardwaj
ENVIRONMENTAL SCIENCE
December 2023
This study assesses the efficacy of mass media in conveying environmental information while examining the level of environmental awareness and knowledge among rural populations in Kaithal district, Haryana, India. With the use of a mixed-approaches strategy that included interviews and household surveys, data were gathered from 220 people, including locals and college students, and 100 houses. The results show that different people have different levels of knowledge and awareness about environmental concerns such waste management, biodiversity preservation, sustainable agriculture, and water conservation. In addition, the study evaluates how rural populations' environmental consciousness has been shaped by mass media outlets such as radio, television, newspapers, and the internet. The findings offer insightful information about the environmental beliefs and behaviours that are common in rural Haryana. They also have implications for future interventions and policy frameworks that aim to advance sustainable development and raise environmental literacy in rural areas.
© Airo Journals 2021
