"EXAMINING THE IMPACT OF TRUST-BUILDING MECHANISMS ON CONSUMER SATISFACTION IN ONLINE MARKETPLACES: A COMPARATIVE STUDY"
Maruthi
Commerce
December 2023
Maintaining loyal customers is crucial for online businesses. According to a recent poll, many internet stores do not have effective strategies for keeping customers. Amazon's high level of client loyalty is indicative of effective efforts to alter consumer loyalty, especially when compared to other online retailers. Findings suggest that online shoppers may be more loyal to brands that earn their trust and happiness. The connection between client satisfaction and confidence in a firm and brand unwaveringness has not been explored. To better understand how online merchants like Amazon build customer loyalty via happiness and trust, this research utilised Amazon as a case study. Using a self-administered survey, the study gathered quantitative data from Amazon buyers who made more than two purchases in the previous two months. The survey was sent to the participants through email and Facebook groups. Relationship and relapse examinations were directed in Factual Bundle for the Sociologies to respond to explore questions and achieve the review's objective. The study found that consumer trust and pleasure are crucial to maintaining repeat business. Customers are more likely to stick with a company they trust, even if they aren't completely happy
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