COUCHSURFING CONUNDRUM: EVALUATING CHALLENGES AND ASSESSING FUTURE OPPORTUNITIES IN THE INDIAN TOURISM LANDSCAPE
DEBAJYOTI RAKSHIT
Management
July 2023
India is a nation with several tourist destinations and a wide range of amenities. Today, tourism is emphasized for its enormous commercial prospects, despite its historical and cultural significance. It is only recently that rural tourism has been acknowledged as a viable alternative to mainstream travel. The major thought behind provincial tourism was to help the nearby local area through interests in foundation development, business prospects, income age, and the safeguarding of the climate and social legacy. Genuine country tourism is a moderately late idea in India. Furthest degree conceivable, country tourism can assume a huge part in the financial development of provincial regions. Thus, the ongoing review is meant to stress the modern potential for provincial tourism and characterize a range for conceptualizing rustic tourism in India to highlight the reasonable capability of country tourism in India. The point of this examination is to look at the impacts of culture on supporters. A future social e-protest review for the cordiality business is proposed, and the repercussions of the discoveries are analyzed through a satisfied investigation of 964 individual grumbling cases submitted on Outing Counsel and outing travel survey sites for Indian lodgings. The discoveries of an experimental examination concerning the social varieties across Indian populaces about tourism are introduced in this review. The study makes the case that creating marketing strategies that are focused on culture and comprehending the cultural makeup of the Indian market provide a challenge for travel industry professionals. The article outlines the primary causes of India's collapse
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