EVALUATION OF INDIAN PHARMACEUTICAL INDUSTRY THROUGH ANALYTIC NETWORK PROCESS TECHNIQUE
SUBHAS ROY
Management
July 2023
Analytic network process (ANP) methodologies are used in the research design to analyze how resources are allocated using a case-study methodology in specific pharmaceutical businesses. This explains the procedures for performing ANP analysis and the pair-wise scale used to collect data. An impact network of clusters and the nodes within the clusters makes up the fundamental structure for ANP, but for AHP it is a hierarchy. However, due to the interplay and dependence of higher-level factors like objectives on lower-level elements, some choice issues cannot be organized hierarchically. In the network, criteria and alternatives influence each other's relevance. Feedback enables us to plan for the future and decide what has to be done to bring about the desired future. In this article, evaluation of Indian pharmaceutical industry through analytic network process technique has been discussed