"The Influence of Online Product Reviews on Consumer Decision-making: A Meta-analysis of Empirical Studies"
A Sivarama Krishna
Commerce
December 2023
The customer of the twenty-first century is eager to learn. Connecting to a social network and exchanging information has become easier for people thanks to the internet's accessibility and cost. It has promoted a variety of online activities for users, including messaging, blogging, talking, and gaming. This variety of individuals has benefited from the virtual realm by being able to exchange posts or online reviews more swiftly. For this reason, it's widely accepted that online social networks are a useful tool for customers to obtain guidance and information. Any feedback a customer provides enhances the company's standing. One views reputation as a valuable asset. When a customer shares unfavourable evaluations, this value may be diminished. It damages a company's reputation for making good on its claims to provide high-quality goods. The motivation behind this study is to analyze and appreciate the perspectives that impact consumers' decisions while making purchases through web channels. The demonstration of customers spreading the word about purchases from an online store is as online shopping. This study's essential objective was to look at what digital showcasing means for customer buying decisions. The specific points of the review were to: recognize the item classes that consumers purchase on digital media stages; dissect the effect of digital advertising on consumer conduct; and research the different digital media stages in India that might impact consumer conduct. This study's essential objective was to inspect what digital showcasing means for customer buying decisions. The particular goals of the review were to: recognize the item classifications that consumers purchase on digital media stages; examine the effect of digital advertising on consumer conduct; and research the different digital media stages in Nigeria that might impact consumer conduct
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