Golden Opportunities - Examining Customer Awareness & Perceptions in Online Retailing of Gold Jewellery
Harshita Sharma
Humanities
December 2023
Consumer perception refers to how consumers see a certain product based on their own choices. The success of a business depends on its ability to attract and retain consumers who will purchase labour and goods at prices that are advantageous to the company. Customer perception describes how current and potential customers regard a company, its products, and services. Consumer perception is important to businesses because it can affect consumer behaviours, which in turn affects how profitable a business is. Many businesses invest a lot of money to influence consumer impressions. Marked gems products have caused some turbulence in the retail gems sector. The primary attraction of marked gems is that they stand out from other gemstones thanks to their distinctive, new style. Furthermore, the designs of the trimmings are first-rate and take a cutting-edge approach, giving people a break from the drab items that are no longer in style. Each gem has a certain quality and element of originality that distinguishes it from the other options. These collections of trimmings are equivalent for wellness and are made of pure gold and valuable stones. Malabar Gold deserves credit for coming up with these cutting-edge ornamental pieces. The marked goods have a significant impact on consumer purchasing power, and the selection of marked goods is growing.
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